Rabbi Mordechai Lightstone
I’m not sure when I first heard about SXSW
- but by the time Foursquare was launched in 2009 - I knew I wanted to take part in the festival. After all, what could be more exciting than spending a weekend with innovators, social-media mavens, bloggers and geeks of all types?
What didn’t occur to me was the deep Jewish nature that runs down the heart of the festival.
When one thinks about it though, what could be more Jewish than a weekend spent thinking about the future, schmoozing with “machers” and eating plenty of good food? (Though even a kosher barbecue unlocks the Porky badge
- come on @dens
- where’s the Hot Pastrami on Rye badge?)