ROI Community member, graphic designer, Elliot Cowan from the UK visited the ROI offices in Jerusalem and, for the benefit of ROI members and other Jewish professionals, he has shared some useful and key tips for what one should consider when creating an e-newsletter.

Watch these 7 short clips and learn how you can hopefully increase readership of your newsletter and maintain an interested audience:

Introducing Elliot:


The importance of relevant content:


Subject line tips:


Timing:


Recognition beyond your organization:


Easter eggs:


Email template suggestions:

Elliot is the Creative Director and Founder of Br&.ish (Brandish), a multi-disciplinary design company that specialises in working with Jewish organisations around the world on anything and everything from branding to apps, websites and more.

For ROIers interested in retaining Elliot for graphic design services, Go Professional with ROIers! Micro Grants are available.

Br&.ish also runs training sessions for Jewish professionals in person and online, including:

• Photography for Fundraising - Every Jewish organisational worker should know the basics of photography but few do. This session will change that forever!
• You Suck at Powerpoint - A Guide to Designing amazing Powerpoint Presentations.
• This is Why No one Reads My Newsletter - Principles of why people aren't reading them and how to get them to.
• Design Basics - A Guide to the Principles of Design and things professionals consider when designing marketing material. You should do the same.