After spending seven years in Israel, Jacob returned to New York in late 2010 and serves as MTV Networks’ expert on digital strategy, social media and social TV. In this role, he stewards 'future of television' initiatives across all broadcast and digital properties of the company. Jacob previously founded Definitely Something, a new media agency, bringing over $2 Million into the Israeli economy from American companies such as Zagat Survey, MTV and Dow Jones. Jacob also launched TweetBookz, allowing Twitter users to order books of tweets, which attracted attention from Kevin Smith, Ryan Seacrest, the Wall Street Journal, NY Times, NBC’s Today Show and many others. While in Israel, he earned an International MBA degree, served a brief stint in the army and started the local chapter of the Taglit-Birthright Israel alumni association, helping hundreds of people make aliyah and integrate into Israeli society.
Jacob has participated in every single ROI summit – a feat he is very proud of!
