Justin Korda is ROI Community’s Executive Director. He has been with ROI since its inception in 2005, when Lynn Schusterman, the American Jewish philanthropist, founded it in partnership with Taglit-Birthright Israel.
Justin was influenced by his earliest Jewish activist experiences in Montreal, Canada, that saw young people as the “Robin Hoods of Judaism.” He believed in the importance of making Judaism accessible to the next generation of Jews who live in a secular world that competes for their interest and attention.
During college, Justin enlisted major philanthropists to support a successful initiative bringing upbeat alternative Jewish music performances to campuses across North America.
In 1999, Justin led the first Taglit-Birthright Israel trip from Canada. He went on to become the coordinator of follow-up programs for returning participants and he later served in a number of positions at the Canada-Israel Experience where he was instrumental in implementing Taglit-Birthright Israel for the first 5,000 participants from Canada.
Justin holds an M.B.A. from the Interdisciplinary Center (IDC) Herzliya and a B.A. in Political Science from McGill University. He and his wife, Yael, live in Jerusalem with their son, daughter, and dog.