Mira Marcus is the International Media Director at the Tel Aviv Municipality. Way back when, she was born in the United States but has lived in Israel since 1987. Formerly, Mira worked at Headline Media where she was a communications consultant, advising public officials on messaging and appearances in the foreign media. Previously, she served as Bureau Chief and Public Affairs Advisor for the Minister of Public Security Avi Dichter. She is an expert in public advocacy and political consulting. Mira was selected by the European Union Parliament and the Peres Center for Peace for their Young Political Leaders Forum (2009 and 2010). Mira received an M.A. in political marketing and communications from the Interdisciplinary Center in Herzliya and was awarded the Legacy Heritage Fellowship. A few years ago, Mira co-founded the Sanhedrin Forum, a young professionals forum that brings young leaders and "old" leaders together for informal meetings.
Every foreign journalist who wants to write about Tel Aviv, Israel's strongest brand nowadays, has to go through Mira first. She tries to think of new ways to interest them and get them as excited about the city as she is. Eventually, her work will impact millions of people’s perceptions of Tel Aviv and Israel.
Every foreign journalist who wants to write about Tel Aviv, Israel's strongest brand nowadays, has to go through Mira first. She tries to think of new ways to interest them and get them as excited about the city as she is. Eventually, her work will impact millions of people’s perceptions of Tel Aviv and Israel.
